For founders
Your technology works. Now you need the first paid pilot, the first customer, or a way into a new market or geography. That is the gap we close.
What We Do
Earth Onward is a go-to-market platform for climate tech in critical infrastructure.
Three parts of the same job: making critical technology visible to the people who can implement it, building the engine that sells, and opening doors that stay shut to cold outreach.
Story
Making critical technology visible to the people who can implement it. The Grove is Earth Onward's storytelling vehicle: a podcast, a newsletter community, and events like the Utility Innovation Summit.
Here is where founders, investors, and corporate buyers make the content that drives their narratives into the world.
Join The Grove Community
The Grove Podcast
In this episode, Blake Newcomer interviews Freya Burton, Chief Sustainability Officer of LanzaTech, about her 20-year journey in the climate tech industry. Freya shares the milestones of LanzaTech, including the development of their carbon recycling technology and the scaling of operations from a small team to multiple plants worldwide. She discusses the importance of sustainability in business, the evolution of climate tech policies, and the significance of women in leadership roles. Freya also offers advice for young women entering STEM fields and reflects on the challenges, inspirations, and personal insights that drive her work.

The Grove Podcast
In this episode, Blake Newcomer interviews Ben Silton, CEO of TrelliSense, about the challenges and perceptions of success in the startup world. Ben discusses the concept of ‘false summits,’ where founders may reach substantial revenue yet still feel they haven’t truly made it until hitting a major milestone like an IPO. He reflects on the continuous journey of entrepreneurship, the fleeting nature of accomplishment, and the importance of understanding and contextualizing success while navigating growth, learning, and the ups and downs of building a startup.

The Grove Podcast
In this episode, Blake Newcomer interviews Sophia Xu, Co-Founder and CSO at Carbon Bridge, about her journey in revolutionizing the bio-industrial economy through innovative gas fermentation techniques. Sophia shares her early experiences in biotech, the evolution of Carbon Bridge, and the challenges and opportunities she faces as a young female founder. She highlights the importance of resourcefulness, building a strong team, and securing funding, while reflecting on the first proof of concept of creating methanol from methane and the impact of her work on the renewable fuels and chemicals industry.
The Grove Podcast
In this episode, Blake Newcomer interviews Celine King, Founder & CEO of GreenIRR Inc., about the realities of entrepreneurship beyond the success stories. Celine shares her perspective on the challenges and personal struggles that founders often face, highlighting the vulnerability required to build a company and the difficulty of pursuing your vision in public. She reflects on how the startup narrative is often glorified, emphasizing that true entrepreneurial journeys involve persistence, sacrifice, and resilience behind the scenes.

Strategy
Five steps to get your foundation right, then coaching until your first contract signs.
See how Advisory worksWho's this for?
Your technology works. Now you need the first paid pilot, the first customer, or a way into a new market or geography. That is the gap we close.
You run innovation, strategy or procurement at a utility or another critical-infrastructure operator, and you need to find technology that actually works. We do that scouting and evaluation off the market maps we build every day.
If a company in your portfolio is at exactly that point, send them our way. We will tell you honestly whether we are a fit.
Access
Everything before this earns one thing: access to the people who will grow your company.
We talk about clients as companies, but a company is made of people who make decisions based on stories.
Get your story right, run the strategy right, and you end up in the room with the people who become clients.

Straight to your inbox every Monday from The Grove.
