Ideal customer definition
Customer profiles specific enough to test.
Go-to-Market Advisory
For technical company leaders selling into critical infrastructure.
▶ Start here
Which sentence is yours?
Step 1 of 2
Ready to talk now? The diagnostic is free, takes 20 minutes, and tells you where you are on the map. No questions required first.
Step zero: the story
Before any of the next steps can be taken, we must mutually understand the same story about who you are, what you do, and why. The Grove’s Storytelling Method is the key for this.
Methods
Five steps to your:
- First pilot
- First paying customer
- Next bunch of customers
- Next customer in a new geography/segment
Have the strategy built, then keep us on to coach the execution until your first contract signs and there is a pipeline behind it. A low monthly retainer while we work and a share of that first contract when it signs.
Book the diagnosticOnly when the ICP hypotheses are validated does the work move on to channels.
Market size and map
The market sized in customers, with a tiered account list.
Customer discovery interviews
The profile validated in recorded buyer conversations.
ICP validated
Hypotheses proven with real buyers unlock the scale work.
Growth Strategy
A channel plan aimed at where your buyers already gather.
Go-to-market execution
A working outbound system your team can run.
Jump to Execution Section →Executing the Growth Strategy
We coach, you run it
We build the strategy with you, then prepare every buyer conversation: who to call, what to say, and how to price and structure the deal when they say yes.
You run the outreach and you sign the contract. That line holds the whole way through.
Have the outreach run for you
Some teams would rather someone else built and sent the sequences. Our partner Cleantech GrowthLab does that work, and we make the introduction.
The retainer is priced to your runway and the share is priced to the pilot. Both are set on the diagnostic call.
Book a time for free strategy call
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