For founders
Your technology works. Now you need the first paid pilot, the first customer, or a way into a new market or geography. That is the gap we close.
What We Do
Earth Onward is a go-to-market platform for climate tech in critical infrastructure.
Three parts of the same job: making critical technology visible to the people who can implement it, building the engine that sells, and opening doors that stay shut to cold outreach.
Story
Making critical technology visible to the people who can implement it. The Grove is Earth Onward's storytelling vehicle: a podcast, a newsletter community, and events like the Utility Innovation Summit.
Here is where founders, investors, and corporate buyers make the content that drives their narratives into the world.
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The Grove Podcast
In this episode, Blake Newcomer interviews Jimmy Chiu, Co-founder & CTO at Loop CO2: Sustainable Solution, about navigating market pivots and startup strategy. Jimmy shares his experiences in identifying the right market, emphasizing the importance of targeting high-profit opportunities and maintaining sustainable profit margins. He discusses how starting small can be effective if the venture is profitable, the critical role of adaptability in a startup environment, and the ongoing process of finding the first application that drives growth and long-term success.
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The Grove Podcast
In this episode, Blake Newcomer interviews Rob Avis, Co-Founder and Chief Engineering Officer at 5th World, about the concept of regeneration and its role in reshaping how we interact with nature. Rob shares insights from his experience in the industrial food and oil and gas industries, emphasizing the need to shift from conventional paradigms to regenerative practices. He discusses how food choices, decentralized systems, and innovative approaches can create positive impact, and introduces Fifth World’s mission to develop solutions that bridge technology and nature. Rob also reflects on the challenges and opportunities of implementing regenerative systems in today’s world.
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The Grove Podcast
In this episode, Blake Newcomer interviews Ben Soltoff, Ecosystem Builder and Entrepreneur in Residence at MIT, and author of Disciplined Entrepreneurship for Climate and Energy Ventures. Ben shares his journey in the climate tech space, discussing the importance of research, policy, and advocacy in driving meaningful climate solutions. He reflects on the unique challenges faced by climate entrepreneurs, the collaborative nature of the field, and the qualities—like grit and persistence—that contribute to success. Ben also highlights his book as a practical resource for aspiring entrepreneurs looking to create impact in the climate and energy sectors.
The Grove Podcast
In this episode, Blake Newcomer interviews Austin Riesenberger, founder of SWERV, a startup improving indoor air quality through innovative energy recovery ventilators (ERVs). Austin shares how his background in mechanical engineering and HVAC inspired him to create affordable, efficient, and easy-to-install air quality solutions for modern homes. He discusses the challenges of product design, market discovery, and cash flow, as well as the role of customer feedback in shaping SWERV’s development. Austin also reflects on the personal motivations behind his work, the determination required in entrepreneurship, and his vision for creating technology that truly improves people’s lives.
Strategy
Five steps to get your foundation right, then coaching until your first contract signs.
See how Advisory worksWho's this for?
Your technology works. Now you need the first paid pilot, the first customer, or a way into a new market or geography. That is the gap we close.
You run innovation, strategy or procurement at a utility or another critical-infrastructure operator, and you need to find technology that actually works. We do that scouting and evaluation off the market maps we build every day.
If a company in your portfolio is at exactly that point, send them our way. We will tell you honestly whether we are a fit.
Access
Everything before this earns one thing: access to the people who will grow your company.
We talk about clients as companies, but a company is made of people who make decisions based on stories.
Get your story right, run the strategy right, and you end up in the room with the people who become clients.
Straight to your inbox every Monday from The Grove.
